More recently I have found that blogging is very therapeutic! Once the pressure dies down from the class (the grade) I think I will enjoy blogging even more. I enjoy reading other mom-blogs so who knows maybe someone will enjoy reading mine. I think that Moms in Cyberspace have redefined how the internet is used. Women have taken the internet ball and ran with it! On any given moment you can search the internet for a great appetizer recipe, a good girl-cry book, how to stop a run in panty-hose, what grocery stores have the best coupons, how to get wax out of a lace table cloth and what front loading washing machines have the best ratings - and POOF a zillion results will pop up - posted (mostly) by women - who had to ask, who guessed or tried the question/thing out and let everyone else know - in order to save other peoples time, energy and money! Why do we trust these cyber-women? Why you ask.......because they are us! We recently read that mommy bloggers are the “commodity audience for advertisers” this is true in so many ways. Because women do make the majority of the decisions regarding household purchases – it makes total sense that they/we are preyed on by advertising vultures.According to Businessweek "Women earn less money than their counterparts -- 78 cents for every dollar a man gets. But they make more than 80% of buying decisions in all homes. And women shop differently from the way men do: Females research more extensively and are less likely to be influenced by ads." "Today's woman is the chief purchasing agent of the family and marketers have to recognize that," says Michael Silverstein, principal at Boston Consulting Group and author of Trading Up: The New American Luxury.
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